FASHION156 CREATIVE CONSULTANCY

VAUXHALL FASHION SCOUT’S GRADUATE SHOWCASE

Curated and styled by Fashion156′s Founding Editor Guy Hipwell who was commissioned by Vauxhall Fashion Scout to showcase the unique design talent emerging from UK fashion schools.

FR BY FASHION ROCKS ADVERTISEMENT CAMPAIGN LOOK BOOK 2011

Commissioned by Fashion Rocks to conceptualise a look book for a promotional advertisement campaign to create an awareness of their new eCommerce site FR by Fashion Rocks.

In his role of Creative Director Guy Hipwell:

1. Sourced Location
2. Cast Models
3. Provided make-up artists and hair stylists
4.  Styled this look book and campaign advertisement over a period of a 2 day photoshoot.

 

The lookbook was produced by Great Fridays and shot by Victoria Farrar

Campaign Response/Result: An increased awareness of FR by Fashion Rocks and positioning the e-tailer as a directional shopping site where both established and up and coming designers can be purchased.

For further information, email guy@fashion156.com or telephone 07710 265522.

THE COUTTS LONDON FASHION WEEK CAMPAIGN FEBRUARY 2011

Commissioned by Coutts and Co for a second season - who act as a sponsor of London Fashion Week – to conceptualise a campaign to increase the company’s profile at LFW and establish Coutts as a patron of emerging British talent.

The campaign was comprised of 2 key elements.

1. A shoot to capture portraits of the three winners of the Fashion Forward Award 2011 – sponsored by Coutts. Shot on location in London, the designers behind the labels Todd Lynn, Meadham Kirchhoff and Peter Pilotto all attended for the sitting you see in the portraits above.

2. Editorial style images to capture the essence of each label with a key piece from their current SS11 collection.

Campaign Response/Result: Coutts emerged from LFW as a sponsor who demonstrate how a creative, innovative campaign can result in greatly increased press coverage. This included the Daily Telegraph, Vogue.com, Grazia, numerous online titles and blogs.

For further information, email guy@fashion156.com or telephone 07710 265522.

THE COUTTS LONDON FASHION WEEK CAMPAIGN SEPTEMBER 2010

Commissioned by Coutts and Co to conceptualise a campaign to increase the company’s profile at LFW and establish Coutts as a patron of emerging British talent.

The campaign was comprised of 4 key elements.

1. The Paper Dress
A unique bespoke creation conceptualized by Guy Hipwell and constructed by designer Louise Goldin, which acted as the focus of the project/campaign.

2. An editorial shoot
This merged established and emerging designers such as John Rocha and Craig Lawrence showcasing their works that followed the ‘Paper Dress’ aesthetic.

3. Window installation
The window installation was a realised experience of the project, distinguishing the Coutts headquarters to both LFW attendees and passers-by.

4. Show Reports and blog posts.
Fashion156.com’s experienced writers compiled original show reports and blogs exclusively for Coutts.

Campaign Response/Result: Coutts emerged from LFW as a sponsor who demonstrate how a creative, innovative campaign can result in greatly increased press coverage. This included the Daily Telegraph, Vogue.com, Grazia, numerous online titles and blogs.

For further information, email guy@fashion156.com or telephone 07710 265522.