FR BY FASHION ROCKS ADVERTISEMENT CAMPAIGN LOOK BOOK 2011

Commissioned by Fashion Rocks to conceptualise a look book for a promotional advertisement campaign to create an awareness of their new eCommerce site FR by Fashion Rocks.

In his role of Creative Director Guy Hipwell:

1. Sourced Location
2. Cast Models
3. Provided make-up artists and hair stylists
4.  Styled this look book and campaign advertisement over a period of a 2 day photoshoot.

The lookbook was produced by Great Fridays and shot by Victoria Farrar

Campaign Response/Result: An increased awareness of FR by Fashion Rocks and positioning the e-tailer as a directional shopping site where both established and up and coming designers can be purchased.

For further information, email guy@fashion156.com or telephone 07710 265522.