THE COUTTS LONDON FASHION WEEK CAMPAIGN FEBRUARY 2011

Commissioned by Coutts and Co for a second season - who act as a sponsor of London Fashion Week – to conceptualise a campaign to increase the company’s profile at LFW and establish Coutts as a patron of emerging British talent.

The campaign was comprised of 2 key elements.

1. A shoot to capture portraits of the three winners of the Fashion Forward Award 2011 – sponsored by Coutts. Shot on location in London, the designers behind the labels Todd Lynn, Meadham Kirchhoff and Peter Pilotto all attended for the sitting you see in the portraits above.

2. Editorial style images to capture the essence of each label with a key piece from their current SS11 collection.

Campaign Response/Result: Coutts emerged from LFW as a sponsor who demonstrate how a creative, innovative campaign can result in greatly increased press coverage. This included the Daily Telegraph, Vogue.com, Grazia, numerous online titles and blogs.

For further information, email guy@fashion156.com or telephone 07710 265522.