THE COUTTS LONDON FASHION WEEK CAMPAIGN SEPTEMBER 2010

Commissioned by Coutts and Co to conceptualise a campaign to increase the company’s profile at LFW and establish Coutts as a patron of emerging British talent.

The campaign was comprised of 4 key elements.

1. The Paper Dress
A unique bespoke creation conceptualized by Guy Hipwell and constructed by designer Louise Goldin, which acted as the focus of the project/campaign.

2. An editorial shoot
This merged established and emerging designers such as John Rocha and Craig Lawrence showcasing their works that followed the ‘Paper Dress’ aesthetic.

3. Window installation
The window installation was a realised experience of the project, distinguishing the Coutts headquarters to both LFW attendees and passers-by.

4. Show Reports and blog posts.
Fashion156.com’s experienced writers compiled original show reports and blogs exclusively for Coutts.

Campaign Response/Result: Coutts emerged from LFW as a sponsor who demonstrate how a creative, innovative campaign can result in greatly increased press coverage. This included the Daily Telegraph, Vogue.com, Grazia, numerous online titles and blogs.

For further information, email guy@fashion156.com or telephone 07710 265522.