F156 TEAM
GUY HIPWELL
/ Founding Editor and Creative Director
Guy Hipwell launched Fashion156.com in 2006, as a platform to promote and support emerging design talent, alongside the established. With over 20 years experience in the industry as a Fashion Director and Stylist, Guy has been instrumental in presenting fashion and moving images online to a global audience and embracing the latest digital technologies.
JO VERTIGAN
/ Head of Digital Strategy & Non Executive Director
Jo Vertigan is MD and founder of Obidos Consulting, a digital strategy consultancy with a diverse range of clients, additionally he also provides support to a number of digital startup businesses as a Non-Executive Director.
At fashion156.com he joined the team to accelerate the sites capabilities and develop a future roadmap for the business.
GUY HIPWELL
/ Co Owner and Strategic Development Director
Guy Hipwell joined Fashion156 in 2010 and brings extensive knowledge of the complexities of today's digital landscape. With experience in both luxury and high street sectors, Guy is also a active supporter of entrepreneurs and small businesses.
LOAF CREATIVE
/ Design & Digital Development
Loaf Creative have become an integral part of Fashion156, joining the team to transform it's online offering developing, designing and producing all digital content. Loaf's first project was to completely re-vamp the F156 website, and are now currently working on new projects including content for the mobile landscape, and creative ideas to develop and grow the F156 brand. Current clients include Rare London, The Avenue - Manchester, Allied London, CBI, Perspex, Henry Boot & Heinz.
CONTRIBUTORS TO THE LFW AW12 PREVIEW ISSUE

Guy Hipwell
Founding Editor and Creative Director
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Mark Shearwood
Photographer- Main Fashion Editorials and Beauty & Grooming editorials
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Mark Arnold
Photographer-Products Stills on Beauty and Grooming pages
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John-Michael O Sullivan
Senior Fashion Writer
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Amber Butchart
Writer – Feature
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David Longshaw
Illustrator and Features Writer
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Jasmin Watts
Writer – Beauty Feature
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Victoria Loomes
Senior Writer – Feature
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Iakovos Kalaitzakis
Photographer – Beauty and grooming editorial
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Sam Wilson
Art Desk
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Greogory Karavas
Nails – Beauty and grooming editorial
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Maria Papadopoulou
Beauty editor – Beauty and grooming editorial
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Takanori Imamura
Hair Stylist – Main Issue
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Joseph Koniak
Hair stylist – Beauty and grooming editorial
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Leah Mabe
Makeup Artist – Main Fashion Editorial
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Despoina Zigulianou
Photographer’s assiatant – Beauty and grooming editorial
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Martino Gerosa
Photographer’s assiatant – Beauty and grooming editorial
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Taa Chakkaphak
Fashion Assistant
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Fay Morrow
Fashion Writer
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Paola Cignoli
Blog Contributor
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Hester Lo
Production
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Ieva Blaževičiūtė
Fashion Writer
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Katy Davies
Runway and Events Photographer
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Tom Bloomfield
Fashion Contributor
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Will Hargreaves
Model – Main Editorial
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Rokas Zilionis
Model- Main Editorial
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Catia
Model – Main Editorial
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Ines
Model – Main Editorial
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Sophie Bailey
Model – Main Editorial
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Miles Langford
Model – Beauty editorial
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BRETT
Model – Beauty editorial
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Angelica
Model – Beauty editorial
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Sophie Pumfrett
Model – Beauty editorial
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